Seen by Sinead: Privacy Policy

Who we are (our website) is provided by Limited (‘we’, ‘our’ or ‘us’). We are a designer of unique personal gifts and collectibles. We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.

Your Privacy

We take your privacy very seriously and this privacy policy contains important information about how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

When we collect, store, use and share certain personal data about you, we do so in accordance with the UK General Data Protection Regulation, as tailored by the Data Protection Act 2018 (UK GDPR).


Given the nature of our website, we do not expect to collect the personal data of anyone under 18 years old. If you are aware that any personal data of anyone under 18 years old has been shared with our website please let us know so that we can delete that data.

What this policy applies to

This privacy policy relates to your use of our website only.

Our website is hosted by Shopify. We use Shopify as an e-commerce platform for our business. For privacy information relating to how Shopify handles personal data please refer to their privacy policy (

Throughout our website we may have links that refer you to other websites owned and operated by certain trusted third parties eg courier and delivery companies, and links to certain social media platforms. Those third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third party websites, please consult their privacy policies as appropriate.

Personal data we collect about you

The personal data we collect about you depends on the particular activities carried out through our website when you visit it. It may include information necessary to process your order, about your interaction with the website, information about your device. We may also collect additional information if you contact us for customer support.

We will collect and use the following personal data about you:

  • Order information, such as:
  • Identity & contact information: name, title, billing address, shipping address, email address, phone number and company details (if you are a business customer);
  • Payment information: debit/ credit card numbers, Paypal details or other payment method details;
  • Profile information: purchase history and saved items.
  • Customer support information, such as:
  • Identity & contact information: name, address, telephone number and email address.
  • Device information, such as:
  • Technical information: version of web browser, IP address, time zone, cookie information, what products you view, search terms, your contact history, how you interact with the website and what activities you undertake on it.

If you do not provide personal data we ask for where it is required (such as billing address, telephone number and name), it may delay or prevent us from fulfilling the order for you.

We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.

How your personal data is collected

We collect personal data from you:

  • directly, when you enter or send us information, such as when you contact us for any queries (including via email and telephone) or for customer support, when you send us feedback, when you create an online account with us, and when you submit an order online to purchase a product; and
  • automatically, when you access our website using cookies (please see our Cookie’s Policy

How and why we use your personal data

Under the UK GDPR, we can only use your personal data if we have a lawful basis for doing so, eg:

  • where you have given consent
  • to comply with our legal and regulatory obligations
  • for the performance of a contract with you or to take steps at your request before entering into a contract, or
  • for our legitimate interests or those of a third party (see below)

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own.

The table below explains what we use your personal data for and why.

What we use your personal data for

Our reasons

Create and manage your online account with us

To perform our contract with you or to take steps at your request before entering into a contract.

To provide products to you, to fulfill our contract with you, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, and communicate with you.

To perform our contract with you or to take steps at your request before entering into a contract

To provide customer support to you

To perform our contract with you or to take steps at your request before entering into a contract

For our legitimate interests or those of a third party (to ensure best service or enhance service)

Screen orders for potential risk or fraud

For our legitimate interests (to protect our business from risk)

To enforce legal rights or defend or undertake legal proceedings

Depending on the circumstances:

—to comply with our legal and regulatory obligations

—for our legitimate interests or those of a third party (to protect our business, interests and rights or those of others from risk)

To load the website accurately for you, and to perform analytics on the website usage to optimize our website (depending on your cookie preferences)

Where you have given consent

For our legitimate business interests (ensure best customer experience/ enhance customer experience)

Marketing our products and those of selected third parties to you (depending on your marketing preferences)

Depending on circumstances:

Where you have given consent

For our legitimate interests (promoting our brand and products to increase sales)

See further ‘Marketing’ below.

Communications with you not related to marketing, including about changes to our terms or policies or changes to the products or services etc

To comply with our legal and regulatory obligations


Operational reasons, such as improving efficiency of service and quality control of products.

For our legitimate interests (managing quality of  service and products)

Statistical analysis to help us manage our business, eg in relation to our financial performance, customer base, product range or other efficiency measures

For our legitimate interests (managing business information with view to improving)

Updating customer records

Depending on the circumstances:

—to perform our contract with you or to take steps at your request before entering into a contract

—to comply with our legal and regulatory obligations

—where neither of the above apply, for our legitimate interests or those of a third party (ensuring accurate customer information).

Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, eg to record and demonstrate evidence of your consents where relevant and to provide information on a Subject Access Request, request for erasure of personal data, right to rectify or right to object.

To comply with our legal and regulatory obligations



We may use your personal data to send you information and updates (by email and by telephone and on occasion by text message) about our products and/or, including exclusive offers, promotions or new products.

We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not usually need your consent to send you marketing information. However, where consent is needed, we will ask for this separately and clearly.

You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the UK GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

You have the right to opt out of receiving marketing communications at any time by:

  • emailing us at;
  • writing to us at Kemp House, City Road, London, England, EC1V 2NX
  • using the ‘unsubscribe’ link within our emails or texting ‘STOP’ in response to marketing texts; or
  • updating your marketing preferences in your online account with us.

We may ask you to confirm or update your marketing preferences if you ask us to provide further products in the future, or if there are changes in the law, regulation, or the structure of our business.

We will always treat your personal data with the utmost respect and we will never share it with other organisations for marketing purposes.

For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.

Who we share your personal data with

We routinely share personal data with third party service providers to help us operate and manage our business and to provide our products and fulfill our contracts with you. For example we use Shopify to host our website, and to power our online store. We also use courier and delivery companies and IT specialists in the fulfilment of customer orders.

We or the third parties mentioned above may occasionally also need to share personal data with:

  • external auditors, eg in relation to the audit of our accounts, in which case the recipient of the information will be bound by confidentiality obligations
  • professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations
  • law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations

How long your personal data will be kept

We will not keep your personal data for longer than we need it for the purpose for which it is used. Different retention periods apply for different types of personal data.

If you no longer have an account with us or we stop supplying you products, we will delete or anonymise your account data after 6 years.

Transferring your personal data out of the UK

It is sometimes necessary for us to share your personal data to countries outside the UK. In those cases we will comply with applicable UK laws designed to ensure the privacy of your personal data.

Your personal data will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: .

Any changes to the destinations to which we send personal data or in the transfer mechanisms we use to transfer personal data internationally will be notified to you in accordance with the section on ‘Change to this privacy policy’ below.

Automatic decision-making

If you are a resident of the UK, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Cookies and other tracking technologies

A cookie is a small text file that is downloaded to your computer or device when you visit our website. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. For more information on the cookies we use please refer to our cookie policy (

Your rights

You generally have the following rights, which you can usually exercise free of charge:

Access to a copy of your personal data

The right to be provided with a copy of your personal data

Correction (also known as rectification)

The right to require us to correct any mistakes in your personal data  

Erasure (also known as the right to be forgotten)

The right to require us to delete your personal data—in certain situations

Restriction of use

The right to require us to restrict use of your personal data in certain circumstances, eg if you contest the accuracy of the data

Data portability

The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations

To object to use

The right to object:

—at any time to your personal data being used for direct marketing (including profiling)

—in certain other situations to our continued use of your personal data, eg where we use your personal data for our legitimate interests.


Not to be subject to decisions without human involvement

The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

We do not make any such decisions based on data collected by our website.


A more detailed explanation of your rights can be found on the Information Commissioners Office website at on your rights under the UK GDPR.

Keeping your personal data secure

We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.

How to complain

We constantly seek to improve and maintain the highest level of service to our customers. But in the event you think that more could have been done, please contact us with your concerns about our use of your personal dat (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.

You also have the right to lodge a complaint with the Information Commissioner in the UK. The UK’s Information Commissioner may be contacted at or by telephone: 0303 123 1113.

Changes to this privacy policy

We may change this privacy policy from time to time—when we make significant changes we will take steps to inform you, for example via email or by notification on our website.

How to contact us

You can contact us by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint as follows:

  • By emailing us at;
  • By writing to us at Kemp House, City Road, London, England, EC1V 2NX; or
  • By calling us on 0208 103 9310



Thank you

Seen by Sinead

Policy published November 2021