I have spent over twenty years in design. Sharing it ended up as a career – designing books for artists, emblems for nature resorts, menus for Michelin stars. This has been my profession and my playground.
During the lockdown, when walks in the park became our holidays, sunsets our cinema, I had an idea: Use the extra time to create a limited series of more personal work. I wanted to make something that connected people. Something that gives us as much joy to gift as it does to receive. With this in mind, Seen by Sinead was born.